Jorus Website Revamp

The challenge

Jorus came to us with an online store that had grown cluttered over time. Products were hard to find, the navigation had accumulated dead ends, and the checkout path asked more of shoppers than it needed to. The catalogue was sound; the experience around it was getting in the way of sales.

What we did

We rebuilt the store on WordPress with product discovery as the organising principle, then designed the interface around how people actually shop.

• Restructured the category and filtering system so shoppers reach the right product in fewer clicks
• Redesigned product and listing pages for clearer hierarchy and faster scanning
• Streamlined the cart and checkout flow to cut friction at the point of purchase
• Tightened the visual system for consistency across the storefront

The outcome

Jorus now has a store that reads cleanly on any device and lets customers move from landing to purchase without second-guessing. The catalogue is easier to browse, the path to checkout is shorter, and the team has a foundation that holds up as the product range grows.